We plan that the film will premiere at an international Film Festival (e.g. Berlinale) in 2020. This will help our international sales agents to propose the movie to distributors for a worldwide cinema release. It will then be sold to international broadcasters, by territories, in different languages.
The movie will be released for Mother Teresa’s 110th anniversary in August 2020. It will then be available online, over a dedicated website, to ensure that all revenues do go to charity. People from all over the world will be able to watch the film for a very small fee, and experience that it takes very little to make a positive change. The audience can donate more after watching it, to support the charity effort.
To gather a huge audience online, a campaign on social media (Facebook, Twitter, Instagram, Google+, Youtube, Linkedln, Tumblr) will precede and follow the release of the movie online. We shall forge a partnership with a leading agency for internet marketing, that will design a campaign which aims to create a large community made of different individuals, groups and associations worldwide on a long term basis.
The distribution of the movie will, therefore, be established in a very long-term and sustainable fashion, ensuring profits and social impact from the donations.